Category Archives: Social Influence Marketing

How I used Twitter to get Adobe to fix their website

Could Twitter be better than an 800 customer service number? Or even email for that matter? Maybe… Over the past two days, I had my first foray into the world of using Twitter for something other than “shouting into the … Continue reading

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Filed under Social Influence Marketing, Twitter for business

Unlock the Secrets of Successful Websites–Social Media Marketing–Entreprenur.com

Unlock the Secrets of Successful Websites–Social Media Marketing–Entreprenur.com Posted using ShareThis

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Filed under Social Influence Marketing, Web Design Trends

News from Jakob Nielsen: Ready or Not, Here Comes Enterprise 2.0

Ready or Not, Here Comes Enterprise 2.0 “As people embrace social media in their private lives, they naturally expect to use similar tools within the enterprise. This is especially true for younger workers who use these tools in everyday life. … Continue reading

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Filed under Social Influence Marketing, Usability, Web Design Trends

Know thy influencers for they are not you.

In the new world of Web 3.0+, I found this so interesting that a measurable benchmark to calculate online Social Influence Marketing (SIM) success is underway, thank you Razorfish. Working in marketing over the years, metrics have always been the … Continue reading

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Filed under Social Influence Marketing